The Canadian Association of Labour Media recently invited me to contribute a post about bargaining communications to their blog. As a long-standing fan of CALM’s work supporting labour communicators, I jumped at the chance—and wrote a post detailing eight ways to ensure your bargaining communications connect with your audience:
One of the keys to successful bargaining is building solidarity—with your members and with the public.
A clear, consistent message is critical to persuading people to be on your side. And the best way to get people to be on your side is to let them know you’re on their side.
Whether your audience is your members, the public or your employer, you’ll be more successful if you talk about your bargaining objectives in terms of solving real problems. Don’t focus on clause x or protocol y. Instead, talk about concrete results that make a difference for people.
Here are eight tips to help you get there:
1. Start now.
As the saying goes, “When you need a friend, it’s too late to make one.” Every communication should be working toward your objectives far in advance. If your audience only hears from you when the going gets tough, they’ll be less inclined to hop on board.
Your members and the public will be more inclined to support you if you have invested in your relationship over time. Show them now how the work you do makes a positive difference in their lives.
Read the full post on the CALM blog. And let me know what you think!