Archive for the ‘Online’ Category

Ambulance Paramedics Protecting Critical Emergency Services in BC

Tuesday, April 26th, 2011

Ambulance Paramedics Protecting Critical Emergency Services in BC

CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients in this broad spectrum campaign which included print ads in commuter papers, radio ads province-wide and online ads with community media websites.

Ambulance paramedics are a critical public service in BC. And CUPE 873 — BC’s Ambulance Paramedics will always work to keep it that way.
Ambulance Paramedics Protecting Critical Emergency Services in BC

CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients in this broad spectrum campaign which included print ads in commuter papers, radio ads province-wide and online ads with community media websites.
Ambulance Paramedics Protecting Critical Emergency Services in BC

Print ads in commuter papers, radio ads province-wide and online ads with community media websites use arresting visuals and a message that connects with families to talk about what’s at stake for the public.

The ads point to an online video where six CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients.

It’s an awareness campaign aimed at keeping ambulance services a public service throughout BC.

Signs show us what’s at stake

Wednesday, October 20th, 2010

Signs (Saskatchewan Government and General Employees’ Union)

In the wake of massive cut-backs to public services and highways workers, the SGEU wanted this ad to help sway public opinion on the issue.

Regular people. Telling their stories. Showing what’s at stake… and what they stand to lose when governments decide to cut jobs and privatize services.

In Signs, the SGEU is making the case that the sell-off of Saskatchewan highways will cause lasting damage to families, businesses and communities. Voice-over isn’t much needed, and when you play the ad you’ll find out why.

You also might want to check out the ad’s call-to-action, taking you to If You Love Saskatchewan with more information about the quiet privatization of services people rely on every day. And while you’re there, join us by showing your heart to Saskatchewan’s vital public services and the people who provide them.

Fedexworkers.ca featured on Union-Organizing.org

Monday, July 12th, 2010

RT @unionorganizing Union organizing leaflets that work: http://ht.ly/1NOg0 We just found this May 19 profile on our work with Teamsters Canada. Like the concept of using social proof to validate claims. Thanks Jason!

Our Olympic moment

Monday, April 12th, 2010

Our Olympic moment: Robb & his podium bouquet sent as thanks for NOW’s branding & website work with Just Beginnings Flowers, a social enterprise that did the floral arrangements for that recent big event.

What are cuts to public services costing YOU?

Tuesday, February 2nd, 2010

What are cuts to public services costing YOU? Add your story to others on the facebook page. BC public sector workers show how cuts = lasting damage #unioncmns

What progressive leader from history are you?

Wednesday, November 25th, 2009

Take our quiz to find out! If you don’t like your result, you can try a second time… and post the result to your Facebook profile.

Alberta’s public sector workers ramp up their Facebook

Monday, October 19th, 2009

When Alberta’s local public service workers wanted to take their message to Facebook, they did so with a custom fan page. Instead of being stuck with the plain Facebook page that gives you very little graphic control, NOW branded their Facebook space with the campaign look and feel as part of an integrated multi-media campaign. View the fan page: http://ow.ly/10JnR

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