Look smart for Winnipeg Bike to Work Day


Helmets through history (Government of Manitoba)

An exagerated voice-over, great sound effects and music come together to make this ad. This launched as part of the Government of Manitoba’s efforts to increase bike helmet usage.

Helmets through history (Government of Manitoba)


Tomorrow is Winnipeg Bike to Work Day. And that’s got us thinking about safety and how to achieve it.

Let’s consider these facts on bike safety:

  • between 2000 and 2004 263 cyclists were killed in Canada in road collisions;
  • approximately 7,500 cyclists suffer serious injuries each year in Canada; and
  • ERs treat 70,000 cycling-related injuries each year.

That’s not just an issue of personal choice – that’s a major public health issue that costs taxpayers.

That’s why we’re so proud of one of our favourite clients, the Manitoba government (okay, you’re all favourites). After a seven-year program that’s provided over 80,000 affordable helmets to Manitoba families, the Manitoba government is making it mandatory for anyone under 18 to wear a helmet while cycling. It’s a great step toward keeping people safe.

But this is far from the first time they’ve been active on the importance of helmets. In 2005 we produced this fun campaign that ran across Manitoba: Helmets Through History. In a lighthearted, non-hectoring way, it got Manitobans – who already knew wearing a helmet is the safe thing to do – to see wearing a helmet every time isn’t such a big burden. In fact, helmets have been just a part of life throughout history.

At NOW, we’re celebrating all those people who are participating in Bike to Work Day tomorrow — you’re making changes to make our lives greener. And we also hope you’re protecting your noggin’ (and looking smart) by wearing a helmet every time you get on that bike. After all, there’s a lot of summer and life left to enjoy!

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