NOW supports the $10/Day Child Care Plan… and we’d like you to join us

Newest member of the NOW family and hopeful recipient of $10/day child care (image: sonogram)As a workplace full of parents—and now one parent-to-be—we’re acutely aware of the challenges so many families face around childcare. It’s hard enough to find a facility you trust to look after and nurture your little people. Add in the high cost and the lack of actual available spaces, and it’s overwhelming—even for parents who are adept at being advocates and navigating the system.

Which is why NOW has joined the growing list of businesses supporting the Community Plan for a Public System of Integrated Early Care and Learning—better known as the $10/Day Child Care Plan.

There are loads of reasons why supporting increased and more affordable childcare is a good idea:

  • It’s good for the economy. Press Progress has a great article pointing to a study showing that for every dollar Quebec spends on childcare, it actually returns $1.75 to the economy. (Read the full article for that and six more reasons child care helps the economy.)
  • It helps close the gender gap and gets women—and some men—back into the workforce in a more timely way. And that in turn better equips them to support their families and pursue their own career goals.
  • It offers kids the social and learning opportunities that quality care provides.
  • Lack of childcare availability is actually bad for business. More turnover and absenteeism are inevitable when parents face tough choices and few options.

But academic and philosophical reasons aside, it’s just a good idea. Both parents deserve to have the choice to place their kids in safe, quality, affordable care. They deserve an opportunity to work and make enough money to support their families. And they deserve the opportunity to continue to develop and advance their own careers, if that’s what they’d like to do.

And it shouldn’t cost them as much as (or even more than) a mortgage payment or monthly rent.

So we’re proud to be on the list of people supporting the $10/Day Child Care Plan. And we’d love you to join us. To add your own name to the list, or find out more about the plan developed by the Coalition of Child Care Advocates of BC and the Early Childhood Educators of BC, visit


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