Signs (Saskatchewan Government and General Employees’ Union)
In the wake of massive cut-backs to public services and highways workers, the SGEU wanted this ad to help sway public opinion on the issue.
Regular people. Telling their stories. Showing what’s at stake… and what they stand to lose when governments decide to cut jobs and privatize services.
In Signs, the SGEU is making the case that the sell-off of Saskatchewan highways will cause lasting damage to families, businesses and communities. Voice-over isn’t much needed, and when you play the ad you’ll find out why.
You also might want to check out the ad’s call-to-action, taking you to If You Love Saskatchewan with more information about the quiet privatization of services people rely on every day. And while you’re there, join us by showing your heart to Saskatchewan’s vital public services and the people who provide them.