Before you get beat-in

Stay Out of Gangs — English (Government of Manitoba)

'Stay out of gangs' was an ad written and produced for the Government of Manitoba. Focus group tested against other options in Manitoba youth detention centres, it was selected by ex-gang members as the most telling account of what the harsh realities of that life are for youth. This is the English version.

How to talk to young people about risky behaviours? We believe preachy is never effective. Young people in the justice system told us to be frank about the brutal side of gang involvement. Here’s the spot that just took home multiple Summit Creative Awards.

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