Posts Tagged ‘advertisement’

Five ways the BC Teachers’ Federation scored on Super Bowl Sunday

Tuesday, February 5th, 2013

Image from BCTF ad SharingOn Sunday, the roughly one million British Columbians who watched Super Bowl ads pitching everything from pickup trucks to snack foods saw something else, too: a message promoting better schools for BC kids.

The ad, titled “Sharing,” came from the BC Teachers’ Federation, who worked with us on a very tight timeline to produce an ad intended to air just once. And the reaction was immediate: an outpouring on Twitter, and viewers flocking to YouTube to see it again or catch what they’d missed.

Events like the Super Bowl, where a huge audience focuses its attention on one thing, represent a huge opportunity. But getting a share of that attention (and making it work for you!) takes some smart, careful thinking… especially when your audience isn’t expecting to hear from you. (more…)