Posts Tagged ‘advertising’

Welcoming our summer students…and building a future for progressive communications

Wednesday, June 1st, 2016

Photo of NOW entrance

School’s out for colleges and universities, and that’s great news for us at NOW — because it means some wonderful, talented young women are joining us for the summer. Welcome aboard, Jebet O’Reilly and Delaney Steel, and welcome back, Kayla Meadows and Christine Logan!

I’ve written a guest post this week on the Function Point blog that describes how we work with our summer students. It’s an approach that differs sharply from the experience that, frankly, too many summer employers offer:

…earning little to no pay fetching coffee, collating photocopies or doing digital drudge work until the wee hours. But this shortchanges both students and agencies.

NOW recognizes our summer students as the next generation of communications professionals: for the unions, governments and political and advocacy organizations that make up our clientele, but also for agencies like ours.

Our summer students are talented, passionate up-and-comers who share our values. So we pay them a living wage, and we ensure they get practical experience in the nuts and bolts of communication.

Have a look at the post, which describes how training our students in the apps we use doesn’t just give them software skills; in the case of Function Point, it actually gives them a picture of how our agency operates and how we do great, strategic work. (Full disclosure: Function Point has generously given us complimentary licenses for our summer students.)

Spooky social marketing: how fear works in persuasion

Thursday, October 27th, 2011

Brother (Manitoba Public Insurance)

Brother (developed for Manitoba Public Insurance) is an emotional piece that shows how wearing your seatbelt is not only about your own safety…it is about the well being of all your friends and family.

Severed arms. Blood smeared windows. And organs on tables. We’re not talking Halloween here…we’re talking about social marketing campaigns. Specifically, those sometimes gory, gross and over the top ads that try to change our behaviors – whether it’s about workplace safety, speeding, smoking.

Do they work? Sometimes. But not on everybody…and especially not on the elusive, often targeted, market of young men.

Research shows that they just don’t buy into the gore. Maybe it’s video games; maybe it’s “the superman-complex” that leads them to believe they’re always in control and will never die. Who knows? What we do know is that, while they don’t think about their safety, they sure value the safety of people they love. As a result, the best way to motivate change in their behavior is to tap into that concern.

That’s part of why this ad – for Manitoba Public Insurance – helped motivate those young guys to click in (with their seatbelts that is).

Hard-hitting story brings budget cuts to life

Tuesday, October 11th, 2011

“Phone rings”

This TV and online spot highlights the work of SGEU's social services members, and the impact of government cuts to Saskatchewan's most vulnerable.

Putting our experience and creative ideas to work for our most vulnerable citizens – it doesn’t get more rewarding than that.

This TV spot “Phone rings” for the Saskatchewan Government and General Employees’ Union takes on budget cuts to social services. The hard-hitting script tells a day-in-the-life-of story about social services for children, brought to life with a mix of still photography and video footage. A moving performance and dramatic editing give this spot its emotional impact.

The kids are back to school. Now what?

Tuesday, August 30th, 2011

It’s that time again. Families across Canada have pulled out the backpacks and lunch bags. They’re getting back in the swing of things with schedules and supplies. They’re thinking about what each child will need to succeed.

At NOW, we’re thinking back to school, too — helping teachers tell the story of what’s happening in their classrooms and how it affects students.

Dreams :30 TV — BC Teachers’ Federation

Teachers do their very best to connect with each student and inspire them to realize their dreams. Teachers in BC highlight the loss of funding in public education that's making it harder to help every child succeed. They are calling for restored funding in this multi-media campaign — so BC classrooms have more resources, and teachers have more time for each student.

Have you been to school lately? A lot’s changed! (Manitoba Teachers’ Society :30 TV)

There is a lot that’s changed about schools these days — and one Manitoba Dad walks us through the improvements in public education. Progress in many areas has made Manitoba schools great — and teachers are actively seeking smaller classes to make them even better.

Innovative Workplace Nominee, YWCA Women of Distinction Awards

Wednesday, April 27th, 2011

We’re thrilled to be an official nominee as an Innovative Workplace as part of YWCA Vancouver’s Women of Distinction Awards. At NOW we’ve done a lot to accommodate women and families at work, and it’s great to be recognized for those efforts. For our part, making work manageable for women and their families just seems like the right thing to do. After all, life is short, and work should be fun.
You can see the full list of nominees here, and check out the auspicious company we’ve landed in, with UBC, McCarthy Tetrault LLP, PwC, and Ritchie Bros. Auctioneers.

7 Pollie Awards international recognition for NOW’s clients

Monday, March 14th, 2011

We’re so proud of our clients and our work together! This weekend, creative work on highway privatization, pension security, parks, public services, and election awareness was recognized with seven international awards.
The Pollie Awards have been called “the Oscars of political advertising” and recognize the best of public affairs and issue advertising.

NOW’s clients won in 5 categories:
International candidate direct mail:
Silver – for the pension leaflet for the Ontario New Democratic Party caucus called “What’s the plan?”
Bronze – for the Manitoba New Democratic Party caucus’ direct mail brochure “Hugh”

International candidate radio:
Silver – for a radio spot on parks privatization done with the SGEU called “Grandpa”

International candidate television:
Honorable mention – for the spot made for the Saskatchewan New Democratic Party called “Balloon”

International public affairs internet campaign:

Bronze – for the anti-privatization campaign site for the SGEU

International public affairs television:
Bronze – for a public services branding spot from the Nova Scotia Government Employees Union called “Commitment”
Honorable mention – for the spot that defines the risks of highways privatization, from the SGEU: “Signs”