Posts Tagged ‘Barack Obama’

Why “crushing defeat” may be the key to email victory

Wednesday, April 2nd, 2014

email trophyIf you’re communicating with your members, supporters or the general public by email, you probably think at least a little about subject lines: which ones will get people to open your message, and which will consign it to unread oblivion?

And you’ve probably heard you want something short and eye-catching, and provocative enough to prompt a click (or, these days, a tap).

How short and provocative? (more…)