Posts Tagged ‘british columbia’

Your members may be your most powerful messengers

Tuesday, April 30th, 2013

Still image from BCTF ad Teachers SpeakWhen you’re creating an ad, the sheer range of choices available to you can make you feel like a seven-year-old set loose in a giant toy store. Brainstorming sessions sometimes go something like this:

“We could have a talking CGI animal!”
“Wait, how about a movie trailer parody?”
“Oh! Oh! We could get Carly Rae Jepsen and Justin Bieber to sing a duet about wage parity!”
“Yeah, I like that! And we do it against a backdrop of kittens playing among ancient Greek ruins…”
“We could crowdsource the kittens in a nation-wide contest, and the winner would get a CGI version of their kitten…”
“…voiced by…three words: William. Freakin’. Shatner.”

High-concept ideas are sometimes perfect for the communications task at hand… but not always. Often, a simple, direct approach can deliver a message with far more impact. When people feel like you’re speaking to them honestly and authentically, they can be more open to your message. (more…)