One of the most powerful uses of video is to tell our own stories. And for labour unions, that can be especially important: the labour story is compelling, but not one that often finds voice in the mainstream media.
So we have to tell those stories ourselves. And when you’re a union with a long, inspiring history, rich with victories both for your own members and for Canadians at large, telling those stories and reminding us all of what’s possible is a service to everyone.
That’s what the Canadian Union of Public Employees has done to celebrate its 50th anniversary. In a collection of five videos, CUPE tells the story of half a century of standing up on behalf of public-sector workers and the vital public services they deliver.