Posts Tagged ‘education’

Stop the bully in all of us

Wednesday, February 26th, 2014

In the end, only kindness mattersOn Pink Shirt Day at NOW we’re reflecting on what we can do to prevent bullying. We’ve always been inspired by the origins of Pink Shirt Day, when two brave boys distributed pink shirts to stand up for a new kid who had been picked on for wearing a pink shirt to school.

As a parent what I’ve learned is that there isn’t One Big Bully out there on the schoolyard menacing my child. The bully is in all of us. It’s a culture in which it’s a sport to ridicule and make fun of others. Where we teach way too much about aggression and violence. And how to solve problems through yelling and fighting. As a parent of young children I am constantly up against my own failings, and a wider culture built on exclusion, aggression and just plain being mean. (more…)

Your members may be your most powerful messengers

Tuesday, April 30th, 2013

Still image from BCTF ad Teachers SpeakWhen you’re creating an ad, the sheer range of choices available to you can make you feel like a seven-year-old set loose in a giant toy store. Brainstorming sessions sometimes go something like this:

“We could have a talking CGI animal!”
“Wait, how about a movie trailer parody?”
“Oh! Oh! We could get Carly Rae Jepsen and Justin Bieber to sing a duet about wage parity!”
“Yeah, I like that! And we do it against a backdrop of kittens playing among ancient Greek ruins…”
“We could crowdsource the kittens in a nation-wide contest, and the winner would get a CGI version of their kitten…”
“…voiced by…three words: William. Freakin’. Shatner.”

High-concept ideas are sometimes perfect for the communications task at hand… but not always. Often, a simple, direct approach can deliver a message with far more impact. When people feel like you’re speaking to them honestly and authentically, they can be more open to your message. (more…)

Celebrating small moments

Tuesday, October 5th, 2010

BCTF Small Moments Print AdThe small moments that make a difference for kids, and inspire teachers to do their best; on World Teachers Day, we want to share this print & radio creative developed for the BC Teachers’ Federation.