Helmets through history (Government of Manitoba)
An exagerated voice-over, great sound effects and music come together to make this ad. This launched as part of the Government of Manitoba’s efforts to increase bike helmet usage.
Tomorrow is Winnipeg Bike to Work Day. And that’s got us thinking about safety and how to achieve it.
Let’s consider these facts on bike safety:
- between 2000 and 2004 263 cyclists were killed in Canada in road collisions;
- approximately 7,500 cyclists suffer serious injuries each year in Canada; and
- ERs treat 70,000 cycling-related injuries each year.
That’s not just an issue of personal choice – that’s a major public health issue that costs taxpayers.
That’s why we’re so proud of one of our favourite clients, the Manitoba government (okay, you’re all favourites). After a seven-year program that’s provided over 80,000 affordable helmets to Manitoba families, the Manitoba government is making it mandatory for anyone under 18 to wear a helmet while cycling. It’s a great step toward keeping people safe.