We’re seeing more and more online campaigns these days aiming to get their message out through social sharing. They pour time and money into creating videos, image memes and microsites, and then wait the magic to happen.
But then the Social Sharing Fairy with that pouch of viral dust never shows. A handful of retweets, pins and Facebook likes later, the project dies a quiet death… and everyone in the organization wonders what went wrong.
Too often, the answer is very simple. There’s a question every one of your audience members is going to ask before sharing something of yours – and if you don’t want your content to wither on the vine, you need to ask it first. (more…)