Posts Tagged ‘Measurement’

Your Facebook Page probably got less popular. Here’s why you don’t need to panic.

Monday, March 9th, 2015

Facebook logo with a downward-trending graph

Obsessing over metrics like the number of “Likes” your organization’s Facebook Page has received is a fool’s game.

It’s also damn near irresistible, which is why a few cheers went up at NOW headquarters recently when we passed a minor milestone on that front. No bottles of anything were uncorked, mind you—we’re not that numbers-crazed.

And besides, we all took a hit on March 12. (more…)

Not just numbers, but the RIGHT numbers

Tuesday, February 11th, 2014

Upworthy logo with a graph superimposedIn digital communications, measurement can seem easy. We have this many Twitter followers, this many Facebook likes, this number of unique visitors. Our influence is clearly growing because our Klout score went from that to this.

But chasing numbers can be a fool’s errand if you aren’t chasing the right numbers, and asking the right questions about them. (more…)