Posts Tagged ‘metrics’

Your Facebook Page probably got less popular. Here’s why you don’t need to panic.

Monday, March 9th, 2015

Facebook logo with a downward-trending graph

Obsessing over metrics like the number of “Likes” your organization’s Facebook Page has received is a fool’s game.

It’s also damn near irresistible, which is why a few cheers went up at NOW headquarters recently when we passed a minor milestone on that front. No bottles of anything were uncorked, mind you—we’re not that numbers-crazed.

And besides, we all took a hit on March 12. (more…)