Posts Tagged ‘News Feed’

For your Facebook Page, stop thinking News Feed. Start thinking search engine.

Tuesday, July 22nd, 2014

magnifying glass on the Facebook News FeedIt wasn’t that long ago that when you posted something to your Facebook Page, you had a pretty decent shot of winding up in your followers’ News Feeds — that stream of stories a user sees on the Facebook home page.

How times have changed. These days, you’re competing against literally thousands of other pieces of content for a precious slot in a user’s News Feed. No wonder one study showed a typical Facebook Page post reaches only six per cent of its followers.

There’s been a lot of gnashing of teeth over this among brands and organizations. Facebook is very consciously reducing the organic reach of Page posts, and holding up paid promotion as a way to close the gap. And while it’s hard not to resent that, Facebook is a commercial enterprise, and a lot of commercial Pages have had a good, long free ride. It would be awfully nice if Facebook gave non-profits and civic organizations more unpaid profile… but don’t hold your breath.

So the days when you had a pipeline to your Facebook followers are gone. How do you adjust? (more…)