Posts Tagged ‘opinion research’

Meet the newest NOWster, Heather Fraser… and welcome back, Kristen Keighley-Wight!

Thursday, December 10th, 2015

We’re heading into 2016 with some pretty huge news, and we couldn’t wait to share it with you.

Welcome, Heather Fraser…

Photo of Heather Fraser

As of New Year’s Day, we’re welcoming Heather Fraser aboard as The NOW Group’s first-ever Director of Research Partnerships and National Projects—and our newly-minted Ottawa point person.

Deep understanding of audience is fundamental to great strategy and creative, so we’re thrilled to have someone as thoroughly steeped in opinion research as Heather overseeing our relationships with our research partners. (Any day now, we expect confirmation from the Guinness people that Heather holds the world record for Most Hours Behind the One-Way Mirror at Focus Groups.)

We could not be happier to have Heather’s strategic smarts—forged over 20 years of campaigning—join our team. She creatively fuses communications, research and organization into powerful, effective strategies that move opinion, change policies and inspire people to progressive action.

…and welcome back, Kristen Keighley-Wight!

Photo of Kristen Keighley-Wight

Our apologies to the tenants who work on the floor beneath ours in the Vancouver office: there were a lot of happy dances when Kristen returned from her maternity leave this week. She returns as Director of Creative and Production Services. It’s a new title, but it reflects what she was already doing for us: managing our dizzying array of production partner relationships.

We’ve missed Kristen’s rare combination of creative brilliance, MacGyver-esque can-do attitude and hard-headed organizational smarts. For the past decade, she’s been a big part of our most innovative communications, and we couldn’t be happier to welcome her back home.

We know Heather and Kristen are both looking forward to catching up with you in the new year.

Have a safe, happy holiday—and a terrific 2016.

Protecting public services by talking about the elephant in the room

Tuesday, June 18th, 2013

ElephantTalk.ca public service awareness campaign logoListen to the public conversation that goes on around government budgets, and you’d swear the only important questions are whether they’re balanced, whether they cut taxes and whether they reduce spending.

The impact those budget decisions have on public services? That usually gets lip service — at best.

That’s partly because many media decision-makers are happy to limit budget conversation to conservative turf. But it’s also because it makes for a simple, easy-to-tell story: lines on graphs go up or down, figures are positive or negative, bond rating agencies are happy or grumpy, and dash 30 dash the article’s done.

Stories about the impact those numbers will have on transit services, ambulance response times or your local library’s supply of new books demand a lot more digging, research and analysis. So too often, they just don’t get told – and the growing pressure on services becomes an elephant in the room.

The Manitoba Government and General Employees’ Union is working to change that, starting with a new campaign we’ve helped them to launch. (more…)