On Sunday, the roughly one million British Columbians who watched Super Bowl ads pitching everything from pickup trucks to snack foods saw something else, too: a message promoting better schools for BC kids.
The ad, titled “Sharing,” came from the BC Teachers’ Federation, who worked with us on a very tight timeline to produce an ad intended to air just once. And the reaction was immediate: an outpouring on Twitter, and viewers flocking to YouTube to see it again or catch what they’d missed.
Events like the Super Bowl, where a huge audience focuses its attention on one thing, represent a huge opportunity. But getting a share of that attention (and making it work for you!) takes some smart, careful thinking… especially when your audience isn’t expecting to hear from you. (more…)