Posts Tagged ‘teachers’

Thank you, BC teachers (and everyone who supports them)

Wednesday, September 17th, 2014

Thank you, BC teachers

“It took a lot of courage and sacrifice from teachers to get us here. It took the support of working people throughout BC and their unions. It took the support of teachers’ unions from across the country.

“And it took the support of parents, who spoke out in the thousands because they know better classrooms are crucial for their children’s future.

“That support means the world to us, because it comes from our common commitment to improving public education for BC kids.”

Your members may be your most powerful messengers

Tuesday, April 30th, 2013

Still image from BCTF ad Teachers SpeakWhen you’re creating an ad, the sheer range of choices available to you can make you feel like a seven-year-old set loose in a giant toy store. Brainstorming sessions sometimes go something like this:

“We could have a talking CGI animal!”
“Wait, how about a movie trailer parody?”
“Oh! Oh! We could get Carly Rae Jepsen and Justin Bieber to sing a duet about wage parity!”
“Yeah, I like that! And we do it against a backdrop of kittens playing among ancient Greek ruins…”
“We could crowdsource the kittens in a nation-wide contest, and the winner would get a CGI version of their kitten…”
“…voiced by…three words: William. Freakin’. Shatner.”

High-concept ideas are sometimes perfect for the communications task at hand… but not always. Often, a simple, direct approach can deliver a message with far more impact. When people feel like you’re speaking to them honestly and authentically, they can be more open to your message. (more…)

BC Teachers’ Federation back-to-school campaign

Thursday, October 4th, 2012

We were really excited to work with the BC Teachers’ Federation on this fall’s campaign. Strong public education is an issue we’re all passionate about. And the scope of the project provided an interesting creative opportunity and challenge.

This campaign spanned a substantial range of media formats, and launched over the short course of about a month. Each piece needed to stand alone and communicate the teachers’ message in a warm, friendly and fun way…but they also needed to connect across mediums to strengthen and support the overall positioning.


The kids are back to school. Now what?

Tuesday, August 30th, 2011

It’s that time again. Families across Canada have pulled out the backpacks and lunch bags. They’re getting back in the swing of things with schedules and supplies. They’re thinking about what each child will need to succeed.

At NOW, we’re thinking back to school, too — helping teachers tell the story of what’s happening in their classrooms and how it affects students.

Dreams :30 TV — BC Teachers’ Federation

Teachers do their very best to connect with each student and inspire them to realize their dreams. Teachers in BC highlight the loss of funding in public education that's making it harder to help every child succeed. They are calling for restored funding in this multi-media campaign — so BC classrooms have more resources, and teachers have more time for each student.

Have you been to school lately? A lot’s changed! (Manitoba Teachers’ Society :30 TV)

There is a lot that’s changed about schools these days — and one Manitoba Dad walks us through the improvements in public education. Progress in many areas has made Manitoba schools great — and teachers are actively seeking smaller classes to make them even better.

Celebrating small moments

Tuesday, October 5th, 2010

BCTF Small Moments Print AdThe small moments that make a difference for kids, and inspire teachers to do their best; on World Teachers Day, we want to share this print & radio creative developed for the BC Teachers’ Federation.