Posts Tagged ‘theory of change’

Not just numbers, but the RIGHT numbers

Tuesday, February 11th, 2014

Upworthy logo with a graph superimposedIn digital communications, measurement can seem easy. We have this many Twitter followers, this many Facebook likes, this number of unique visitors. Our influence is clearly growing because our Klout score went from that to this.

But chasing numbers can be a fool’s errand if you aren’t chasing the right numbers, and asking the right questions about them. (more…)