Posts Tagged ‘video’

Celebrating CUPE at 50: five decades of great stories to tell

Friday, October 25th, 2013

CUPE 50th anniversary logoOne of the most powerful uses of video is to tell our own stories. And for labour unions, that can be especially important: the labour story is compelling, but not one that often finds voice in the mainstream media.

So we have to tell those stories ourselves. And when you’re a union with a long, inspiring history, rich with victories both for your own members and for Canadians at large, telling those stories and reminding us all of what’s possible is a service to everyone.

That’s what the Canadian Union of Public Employees has done to celebrate its 50th anniversary. In a collection of five videos, CUPE tells the story of half a century of standing up on behalf of public-sector workers and the vital public services they deliver.


Ooh, nice camera! But before you start shooting video with it…

Thursday, August 22nd, 2013

Calgary Alberta Olympus E-420 DSLR Camera Back Rear View

Of all the communication technologies that have become more accessible thanks to the digital revolution, video’s probably made the biggest leap. Today even the smallest union local and the most financially-strapped riding campaign can afford to engage their audiences with at least a little video.

Every smartphone (and most of the less intellectually gifted ones) shoots it, and so does nearly every consumer camera sold these days. And digital SLRs… well, they can shoot gorgeous video.

But that doesn’t mean they will. Getting good video from a digital SLR means doing things a little differently from what you may be used to in taking photos. (more…)

Five ways the BC Teachers’ Federation scored on Super Bowl Sunday

Tuesday, February 5th, 2013

Image from BCTF ad SharingOn Sunday, the roughly one million British Columbians who watched Super Bowl ads pitching everything from pickup trucks to snack foods saw something else, too: a message promoting better schools for BC kids.

The ad, titled “Sharing,” came from the BC Teachers’ Federation, who worked with us on a very tight timeline to produce an ad intended to air just once. And the reaction was immediate: an outpouring on Twitter, and viewers flocking to YouTube to see it again or catch what they’d missed.

Events like the Super Bowl, where a huge audience focuses its attention on one thing, represent a huge opportunity. But getting a share of that attention (and making it work for you!) takes some smart, careful thinking… especially when your audience isn’t expecting to hear from you. (more…)

Telling the real story of collective bargaining: CUPE Ontario

Thursday, January 31st, 2013

Still image from the ad, showing a worker shaking hands with an employerCommunicating around specific issues can be highly effective, often involving focused messages, sharply defined goals and tangible outcomes.

But sometimes you’re aiming higher. You want to change not just opinions on an issue, but the underlying attitudes, assumptions and narrative that drive those opinions.

When Ontario’s Liberal government targeted collective bargaining rights for school board workers with Bill 115, CUPE Ontario recognized it as the first assault in a campaign against fundamental rights for all public employees. And they saw that assault as part of the right-wing narrative about collective bargaining: that it always results in inefficiency and conflict, disrupting services and holding back economic growth. (more…)

The kids are back to school. Now what?

Tuesday, August 30th, 2011

It’s that time again. Families across Canada have pulled out the backpacks and lunch bags. They’re getting back in the swing of things with schedules and supplies. They’re thinking about what each child will need to succeed.

At NOW, we’re thinking back to school, too — helping teachers tell the story of what’s happening in their classrooms and how it affects students.

Dreams :30 TV — BC Teachers’ Federation

Teachers do their very best to connect with each student and inspire them to realize their dreams. Teachers in BC highlight the loss of funding in public education that's making it harder to help every child succeed. They are calling for restored funding in this multi-media campaign — so BC classrooms have more resources, and teachers have more time for each student.

Have you been to school lately? A lot’s changed! (Manitoba Teachers’ Society :30 TV)

There is a lot that’s changed about schools these days — and one Manitoba Dad walks us through the improvements in public education. Progress in many areas has made Manitoba schools great — and teachers are actively seeking smaller classes to make them even better.

Signs show us what’s at stake

Wednesday, October 20th, 2010

Signs (Saskatchewan Government and General Employees’ Union)

In the wake of massive cut-backs to public services and highways workers, the SGEU wanted this ad to help sway public opinion on the issue.

Regular people. Telling their stories. Showing what’s at stake… and what they stand to lose when governments decide to cut jobs and privatize services.

In Signs, the SGEU is making the case that the sell-off of Saskatchewan highways will cause lasting damage to families, businesses and communities. Voice-over isn’t much needed, and when you play the ad you’ll find out why.

You also might want to check out the ad’s call-to-action, taking you to If You Love Saskatchewan with more information about the quiet privatization of services people rely on every day. And while you’re there, join us by showing your heart to Saskatchewan’s vital public services and the people who provide them.

Campaigns & Elections Canada issue two!

Friday, June 25th, 2010

The latest issue of Campaigns and Elections Canada hit the virtual stands yesterday. It focuses on social media tools in campaigning and features an article on online video by our own Marie Della Mattia. The whole issue is free to view here.

Join us for the journey

Friday, June 18th, 2010


Nurses at the MNU (Manitoba Nurses’ Union) touch people at every stage of their lives. We proudly helped them create this ad to celebrate the connection their nurses have with patients.

Join us for the Journey. It’s only 30 seconds but we hope this moves you as much as we were moved. Thanks to our friends at the Manitoba Nurses’ Union and Frantic Films for your wonderful collaboration on this spot.