Meet the newest NOWster, Heather Fraser… and welcome back, Kristen Keighley-Wight!

We’re heading into 2016 with some pretty huge news, and we couldn’t wait to share it with you.

Welcome, Heather Fraser…

Photo of Heather Fraser

As of New Year’s Day, we’re welcoming Heather Fraser aboard as The NOW Group’s first-ever Director of Research Partnerships and National Projects—and our newly-minted Ottawa point person.

Deep understanding of audience is fundamental to great strategy and creative, so we’re thrilled to have someone as thoroughly steeped in opinion research as Heather overseeing our relationships with our research partners. (Any day now, we expect confirmation from the Guinness people that Heather holds the world record for Most Hours Behind the One-Way Mirror at Focus Groups.)

We could not be happier to have Heather’s strategic smarts—forged over 20 years of campaigning—join our team. She creatively fuses communications, research and organization into powerful, effective strategies that move opinion, change policies and inspire people to progressive action.

…and welcome back, Kristen Keighley-Wight!

Photo of Kristen Keighley-Wight

Our apologies to the tenants who work on the floor beneath ours in the Vancouver office: there were a lot of happy dances when Kristen returned from her maternity leave this week. She returns as Director of Creative and Production Services. It’s a new title, but it reflects what she was already doing for us: managing our dizzying array of production partner relationships.

We’ve missed Kristen’s rare combination of creative brilliance, MacGyver-esque can-do attitude and hard-headed organizational smarts. For the past decade, she’s been a big part of our most innovative communications, and we couldn’t be happier to welcome her back home.

We know Heather and Kristen are both looking forward to catching up with you in the new year.

Have a safe, happy holiday—and a terrific 2016.

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