AKA What I did on my summer (when everyone else was on) vacation
If you’re in the office there will be days over the summer where the number of email bounce-back notifications will dwarf the number of times your phone rings. At some point you might find yourself getting a bit lonely. At NOW we call this breathing room.
Here are some things you can do to take advantage of the (relative) calm:
- Make a plan of attacktion – Review your strategic communications plan. And if you don’t have one – write one! Having a plan will help you to hit the ground running with focus when things ramp up in September and shiny objects start threatening to pull everyone off in directions that don’t align with your long-term strategic goals.
- Refresh your message – And if you don’t have one write one! Write one now! And then share it. It’s not really a message if it stays on your hard drive.
- Leadership training – Your leaders and spokespeople might have bit more time on their hands as well this summer. This is a good time to start building on their communications skills, or do a few refresher sessions while they’re more relaxed and not consumed with emergencies and meetings.
- Refresh your online profile – Do an inventory of your website and social media profiles. Do they need a refresh? Are they up-to-date? Could they use some new photos? You can also use this time to generate content for events and special days you know are coming up to have in the can.
- Plan for campaigns – Review your campaign plans. Do you foresee needing to buy media in the next six months? Then the time is now. Making a paid media plan in advance gets you better bang for your buck with cheaper rates and a better selection.
- Take stock (photography) – Too often the only photos we have of union leadership involve a megaphone and picket signs. Summer offers a multitude of opportunities to build and refresh your photography library. BBQs, parades, community events are great places to get photos of your leadership and members out in the community. (See NOW’s Tips for Building Your Stock Photography Library).