Results That Matter


  • Care Comes First, Manitoba Government & General Employees’ Union

    This multi-platform campaign reaches across TV, out-of-home, and digital channels to deliver a unified brand for MGEU’s health workers. Whether you see them, or you don’t, they’re all behind Manitobans’ health care.

  • It takes a teacher, BCTF

  • Health Care Matter, HSAA

    An integrated campaign and brand designed to position HSAA members and health care as a priority for the public in anticipation of the coming election. Health Matters Campaign, Health Sciences Association of Alberta

  • Dodgeball, ONDP

  • Care Can’t Wait, Hospital Employees’ Union

    This campaign profiled the issues and problems in seniors' care homes from the voice of the workers who are there every day. The campaign raised public awareness and support, making seniors’ care an election issue in the 2017 BC provincial election.

  • Texting party, Manitoba Public Insurance (done)

    MPI drives home the consequences of texting behind the wheel.

  • Rebrand and website development, Child Care Now

    We worked with Child Care Now (formerly the Child Care Advocacy Association of Canada) on a bilingual re-brand – from helping them choose a new organization name in French and English, to the complete style guide and design of their wordmark and brand, to a series of campaign and organizational websites that toggle seamlessly between both languages. Fresh graphics and fonts coupled with beautiful imagery created a modern and friendly brand, and the use of our Community Manager Plus tool gave their websites the power of NationBuilder to create and manage lists, and the user-friendliness of WordPress to make them beautiful and easy to use.

  • Getting it right, Nunatsiavut Government (done)

    An advocacy TV campaign showing how changes are needed to the Muskrat Falls power project to protect the health and way of life for Nunatsiavut communities.

  • 2017 election campaign, BC NDP

    Branding is not limited to logos. This sampling from the BC NDP campaign shows the contrast between how Christy Clark's economy was "Not working for you" and how John Horgan was ready to be "Your Premier."

  • School Day, CUPE BC

  • Flu immunization, Manitoba Ministry of Health, Seniors and Active Living (done)

    A series of posters with a fresh design and compelling motivator offer a modern take on promoting flu immunization.

  • Who’s looking out, Teamsters Canada (done)

    With safety on the line, advertising helped successfully drive for stronger regulation and better inspections.

  • McNeil’s Movers, Nova Scotia Government & General Employees’ Union (done)

    We helped the NSGEU show how provincial government cuts are moving jobs and families out of Nova Scotia.

  • Squash The Squeeze, BC Federation of Students (done)

    A complete brand and visual identity for CFS-BC’s campaign – designed to catch eyes as it highlights the realities of the crushing weight of cuts and fee hikes.

  • Teachers and parents, BC Teachers' Federation

    A pre-election campaign to remind people what 15 years of cuts to BC schools had done – clearly showing teachers, parents and kids were all asking for the same thing: a government who believed in public education.

  • Christy Crunch, BC New Democrats (done)

    This satirical approach provides a memorable way of defining a new leader who wanted voters to forget her party’s record.

  • Re-branding, MoveUP: Movement of United Professionals (done)

    For COPE 378, a new name and a complete visual identity — to better reflect their 12,000 members and attract new professionals to join them.

  • Woke, Manitoba Government & General Employees’ Union (done)

    This spot uses a personal emotional story to make the crucial work of hospital technical professionals more visible.